Kraken Rum

#Escape2020

Tiger King. Sourdough starter. Zoom Reunions. Murder
hornets. Remember 2020? We’re still trying to forget.

It didn’t stop us from building an interactive ‘choose
your own adventure’ Twitter thread, where fans played
as the Kraken to escape the wildest year of our lives.

Agency
Ei Digital

Role
Associate Creative Director

Crew
Walt Shock, Creative Director
Liz Mastracola, Designer
Jon Jerome, Designer