Kraken Rum

#Escape2020

2020 gave us Tiger King, sourdough starter, Zoom hell, and toilet paper trauma we’re still trying to forget.

So we let fans escape it – as the Kraken – in an unhinged, interactive choose-your-own-adventure Twitter thread… because therapy wasn’t in the budget.

Agency
Ei Digital

Role
Associate Creative Director

Crew
Walt Shock, Creative Director
Liz Mastracola, Designer
Jon Jerome, Designer