New York Knicks
New York Forever
Madison Square Garden, New York City. The world’s greatest arena. The world’s most relentless fans.
From preseason to offseason, we carried the culture and deepened the connection between Knicks faithful and the NBA’s most iconic franchise.
Agency
Knicks In-House
Role
Associate Creative Director
Crew
Alonso Davila, Creative Director
James Winner, Art Director
Tarek Awad, Art Director
The road to tipoff ran through Rucker and West 4th, as we partnered with NYC’s most legendary courts to launch the season.
More than tickets, these were collectibles, conversation starters, and a badge of honor for diehard Knicks fans.
We built interactive emails fans wanted to open – driving clicks, loyalty, and nonstop connection.
An endless flow of culture-driven, fan-first content propelled Knicks IG into
the NBA’s top 5.
And along the way, we told stories that celebrated the fans, the city, and the game.
