Knicks × Nike
Wear New York
Nike’s City Edition uniforms drop every year – stitched with hometown pride, culture, and the soul of the city.
Ours made history: the NBA’s first-ever crowd-sourced threads – made by Knicks fans, for Knicks fans – repping the league’s only jersey with New York across its chest.
Agency
Knicks In-House
Role
Associate Creative Director
Crew
Ronn Pearson, Creative Director
James Winner, Art Director
Tarek Awad, Art Director
• STATEMENT EDITION •
• CITY EDITION •
We wrapped the campaign with collabs from New Era and Herschel, putting the gear back where it started: the streets of New York.
