Knicks × Nike

Wear New York

Ever year, NBA teams partner with Nike to develop a
series of uniforms that represent the best of their city.

Anchored by the league’s first-ever crowd-sourced
threads, our campaign made sure Knicks fans were
hype to rep the only jersey with New York across its chest.

 

Agency
Knicks In-House

Role
Associate Creative Director

Crew
Ronn Pearson, Creative Director
James Winner, Art Director
Tarek Awad, Art Director

 

STATEMENT EDITION


 

CITY EDITION

 
 

To cap things off, we partnered with New Era & Herschel to bring our gear back to where it all began
– the streets of New York.

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