Centr
Home of Strength
The fitness world was built on quick fixes and empty promises. Centr tore it down. Then raised the bar.
As the team’s first in-house Creative Director, I led a brand/ strategy refresh, turning strength into a mindset, a movement – and Centr into home for the devoted.
Agency
Centr In-House
Role
Creative Director
Crew
Marius Christensen, ACD
Mickey Natoli, Sr. Designer
Barbara Macciolli, VP Content
We turned strength into a performance engine: 3,600 AI-powered ads a year, optimized through rapid iteration. Result? A 31% hook rate.
From feed to funnel, conversion-focused landing pages turned curiosity into app downloads.
App onboarding was reimagined as an interactive FitQuiz that matched goals to custom plans – making strength personal from the first tap.
From new downloads to daily habits, automated CRM flows drove retention – delivering personalized training, challenges, offers, and more.
