Vrbo
The Great Getaway
Most reunions don’t make it out the group chat. This one did. So we made it Vrbo’s first social microdrama.
A 5-episode IG and TikTok takeover – fueled by trends, paid scale, safari narrators, aura farmers, and the kind of group-trip chaos you can only get under one roof.
Agency
RQ
Role
Creative Director
Crew
Raffi Torres, Art Director
Jesse Macht, Producer
Team Bubbly, Production Partner
After each episode, we dropped trend-driven social content to deepen the story and dominate feeds.
Vrbo
The Great
Getaway
Social Microdrama
THE IDEA
One house. All the baggage.
Most reunions never make it out the group chat. This one became Vrbo’s first social microdrama: a five-episode series built for Instagram and TikTok, amplified through trends and paid media – with one Vrbo at the center of it all.
ROLECreative Director
AGENCYRQ
CREW
Raffi TorresArt Director
Jesse MachtProducer
Team BubblyProduction Partner
01 / THE SERIES
Stay for the drama
03 / SOCIAL RECEIPTS
This trip did numbers
Impressions
24.2MViews
31.4MEngagements
130K04 / CAMERA ROLL
Wish you were here
NEXT PROJECT
Centr