Vrbo
The Great Getaway
Most reunions don’t make it out the group chat. This one did. So we filmed it: Vrbo’s first social microdrama.
A 5-episode IG and TikTok takeover – fueled by trends, paid scale, safari narrators, aura farmers, and all the main-character energy of finally doing a vacation IRL.
Agency
RQ
Role
Creative Director
Crew
Raffi Torres, Art Director
Jesse Macht, Producer
Team Bubbly, Production Partner
After each episode, we dropped trending social content to extend the group’s story.