Vrbo
The Great Getaway
Some group trips never make it out the chat – this one did, so we turned it into Vrbo’s first social microdrama.
5 organic IG+TT episode takeover. Plus trending content, paid amplification, safari narrators, aura farmers, and all the beautiful dramedy that comes with a group stay.
Agency
RQ
Role
Creative Director
Crew
Raffi Torres, Art Director
Jesse Macht, Producer
Team Bubbly, Production Partner
After each episode, we dropped trending social content to extend the group’s story.