Stephen HendlerABOUT
Neon Zebra strawberry daiquiri cans and cocktails on a bright blue table

Pepsi’s Neon Zebra

Wildly Easy
Cocktails

SOCIAL BRAND LAUNCH
THE IDEA

Less mixology.
More mixing.

In a world where dinner is delivered to your couch and dates are DMs, shaking a cocktail feels… aggressive. So when Pepsi launched its first-ever cocktail mixer, we made blenders and muddlers obsolete, bartenders slightly nervous, and mixology wildly easy.

01 / ALWAYS-ON SOCIAL

A wildly good feed.

Colorful cocktails, zero-fuss recipes, and a brand with plenty to say.

Neon Zebra Instagram content surrounding the brand’s Instagram feed
02 / TIKTOK

Good taste.
No instructions.

Easy serves and a little chaos, made for the scroll.

Neon Zebra TikTok cocktail videoNeon Zebra TikTok creator videoNeon Zebra TikTok product video
03 / INTERACTIVE STORIES

Make yourself a regular.

Polls, quizzes, and a little IRL help turned followers into part of the mix.

Four interactive Instagram Stories featuring polls and cocktail quizzes
04 / CAMPAIGN FILMS

Tell ’em, Billy.

When we needed to shake things up, we called for backup.

05 / RESULTS

A top-shelf debut.

5%SOCIAL ENGAGEMENT
24%SOCIAL REACH
“Meet the mixers designed to take your cocktail game to the next level”HYPEBEAST
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© 2026 Stephen Hendler
 

Pepsi’s Neon Zebra

Wildly Easy Cocktails

In a world where dinner is delivered to your couch and dates are DMs, shaking a cocktail feels… aggressive.

So when Pepsi launched its first-ever cocktail mixer, we made blenders and muddlers obsolete, bartenders slightly nervous, and mixology wildly easy.

 


Agency
Ei Digital

Role
Associate Creative Director

Crew
Walter Shock, Creative Director
Colleen Boswell, ACD
Nicole David, Designer

 
 

And when we needed to shake things up, we called for backup. Tell em Billy!

 
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