Knicks × NBA All-Star Game
Vote Uknickorn
Who says unicorns don’t exist? Kristaps Porzingis, the
7ft shot-blocking, 3pt sharpshooter was the NBA’s first.
When he had a shot to make the All-Star Game, we
devised a city-wide campaign, mobilizing Knicks fans
and rallying New Yorkers to unleash our Uknickorn.
Agency
Knicks In-House
Role
Associate Creative Director
Crew
Alonso Davila, Creative Director
Tarek Awad, Art Designer
Claire Purcell, Sr. Copywriter
We partnered with top New York eateries to create unicorn-themed drinks and bites that could only be purchased after a vote was cast.
And we introduced NYC to KP’s biggest fan…
