Knicks × NBA All-Star Game
Vote Uknickorn
Who says unicorns aren’t real? Kristaps Porzingis was the NBA’s first: a 7-ft shot-blocking, 3-pt-shooting anomaly.
When All-Star voting opened, we launched a city-wide campaign that mobilized Knicks fans, rallied New Yorkers, and unleashed our Uknickorn on the league.
Agency
Knicks In-House
Role
Associate Creative Director
Crew
Alonso Davila, Creative Director
Tarek Awad, Art Designer
Claire Purcell, Sr. Copywriter
We turned voting into a citywide scavenger hunt: vote for KP and unlock exclusive unicorn-themed bites at NYC’s best spots.
And we introduced NY to KP’s wildest fan:
