Wear
New York
City-made. Court-ready.
Every year, Nike drops uniforms stitched with each city’s pride and soul. Ours made history: the NBA’s first crowd-sourced threads – by Knicks fans, for Knicks fans – and the league’s only jersey with New York across its chest.
Statements only
Cut from our design studio. Launched with Knicks players. Sold out in stores. Statement made.
Your inbox
wore it better
Inboxes became fitting rooms, turning AR try-ons into purchases at Knicks.com.
For the city. By the city.
Five boroughs. 800 languages. Millions of stories. We handed New Yorkers the design brief and built the NBA’s first crowd-sourced uniform from their input.
NYC → Add to cart
New Era and Herschel collaborations took
the campaign back to the streets.
Knicks × Nike
Wear New York
Nike’s City Edition uniforms drop every year – stitched with the pride, culture, and soul of the city.
Ours made history: the NBA’s first-ever crowd-sourced threads – made by Knicks fans, for Knicks fans – and the league’s only jersey with New York across its chest.
Agency
Knicks In-House
Role
Associate Creative Director
Crew
Ronn Pearson, Creative Director
James Winner, Art Director
Tarek Awad, Art Director
• STATEMENT EDITION •
• CITY EDITION •
We wrapped the campaign with collabs from New Era and Herschel, putting the gear back where it started: the streets of New York.
