Jose Cuervo
The
Doppeldrinker
HOLIDAY BRAND ACTIVATION
THE IDEA
Home for the holidays. Sort of.
2020 holiday travel? Canceled. The threat of a yuletide toast with your family on Zoom? Please no. So we let fans ship life-sized, Cuervo-carrying cutouts of themselves home – spreading some much-needed holiday cheer(s).
ROLE
ACD
AGENCY
Ei Digital
CREW
Walt ShockCreative Director
Max NepstadPhoto / Video
Nicole DavidDesigner
02 / SOCIAL LAUNCH
A plus-one made for the feed.
We took the Doppeldrinker to social, showing fans how to send a little more of themselves home.
01 / CAMPAIGN FILMS
Send yourself. Skip the flight.
03 / SOCIAL FEED
Double the holiday spirit.
From cocktail recipes to cardboard guests, Cuervo gave the holiday feed a much-needed shot of fun.
04 / FAN CONTENT
Look who made it home.
Fans sent their doubles into family photos, holiday parties, and the group chat.
05 / RESULTS
Holiday spirits, delivered.
7K
DOPPELDRINKERS SHIPPED
1.7M
SOCIAL REACH
“The Doppeldrinker has the added benefit of getting you out of tense political dinner debates.”
“Jose Cuervo is doing us all a solid and sending Doppeldrinkers to where you physically can’t go.”
