New York Knicks

New York Forever

Madison Square Garden, New York City. The world’s greatest arena. The world’s most relentless fans.

From preseason to offseason, we carried the culture and deepened the connection between Knicks faithful and the NBA’s most iconic franchise.

 


Agency
Knicks In-House

Role
Associate Creative Director

Crew
Alonso Davila, Creative Director
James Winner, Art Director
Tarek Awad, Art Director

 
 
 

The road to tipoff ran through Rucker and West 4th, as we partnered with NYC’s most legendary courts to launch the season.

 

More than tickets, these were collectibles, conversation starters, and a badge of honor for diehard Knicks fans.

 
 

We built interactive emails fans wanted to open – driving clicks, loyalty, and nonstop connection.

 
 

An endless flow of culture-driven, fan-first content propelled Knicks IG into the NBA’s top 5.

 

And along the way, we told stories that celebrated the fans, the city, and the game.

 
Madison Square Garden and the New York skyline
New York Knicks

New York
Forever

BRAND CAMPAIGN / FAN ENGAGEMENT
THE IDEA

The city never sits out.

Madison Square Garden, New York City. The world’s greatest arena. The world’s most relentless fans. From preseason to offseason, we carried the culture and deepened the connection between Knicks faithful and the NBA’s most iconic franchise.

ROLE
ACD
BRAND
Knicks
CREW
Alonso DavilaCreative Director
James WinnerArt Director
Tarek AwadArt Director
01 / SEASON LAUNCH

New season. Same New York.

Campaign at legendary New York basketball courts on three phones
02 / COMMUNITY ACTIVATION

Home court starts here.

The road to tipoff ran through Rucker and West 4th, as we partnered with NYC’s most legendary courts to launch the season.

03 / TICKET DESIGN

Worth keeping.
Even after the buzzer.

More than tickets, these were collectibles, conversation starters, and a badge of honor for diehard Knicks fans.

New York Knicks collectible ticket designs
04 / CRM

Season-long connection.

We built interactive emails fans wanted to open – driving clicks, loyalty, and nonstop connection.

05 / SOCIAL

An endless flow of culture-driven, fan-first content propelled Knicks IG into the NBA’s top 5.

New York Knicks social content on a laptop
06 / OUT OF HOME

The city showed up.

New York Forever billboards and subway campaign
07 / BRAND STORIES

The city is the story.

And along the way, we told stories that celebrated the fans, the city, and the game.

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